Ad measurement
Conversion tracking implementation
Set up conversions across GA4, Google Ads and Meta.
- Google Ads conversions
- Meta Pixel
- Meta CAPI
I find conversions that are missing, duplicated or recorded incorrectly, so marketing decisions rest on data you can trust.
Services
Three services. Each one ends with evidence of what the platforms actually received.
Ad measurement
Set up conversions across GA4, Google Ads and Meta.
Tracking checks
Find missing, duplicated and incorrect events, and verify what the platforms receive.
Website reporting
Build event structures, data layers and measurement configurations.
Selected work
Two working tools for finding website issues and checking tracking.
View all case studiesTracking QA tooling
A Python and Playwright tool that follows an ecommerce journey and records tracking evidence through checkout initiation.
Technical SEO tooling
Built after conflicting turnaround times were scattered across more than 150 pages. It turns sitemap URLs into one searchable local copy.
Writing
Clear explanations of conversion tracking, analytics, and technical SEO.
Browse all writingArticle
How Search Engines Crawl Through a WebsiteTechnical SEO · Apr 29, 2026Approach
You get a clear diagnosis, a practical next step, and evidence of what changed.
How I workContact
Send the website and a short description of what is not working.
Let's talk