I debug technical SEO and conversion tracking issues.

Services

How I can help.

I help teams improve Google visibility, trust their reports, and measure leads and sales accurately.

Google visibility

Technical SEO

Fix problems that prevent important pages from appearing correctly in Google.

  • Site access
  • Page visibility
  • Index coverage

Website reporting

Web analytics

Set up reliable data so reports show what visitors do and where results come from.

  • GA4
  • Tag Manager
  • Looker Studio

Ad measurement

Conversion tracking

Measure leads and sales from ads, then verify that every conversion is recorded correctly.

  • Google Ads
  • Meta Pixel
  • Meta CAPI

Tracking checks

Tracking audits

Find missing, duplicated, or incorrect tracking before it distorts your reports.

  • Missing events
  • Duplicate events
  • Reporting checks

Selected work

Tools and test evidence.

Two working tools for finding website issues and checking tracking.

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Technical SEO tooling

Sitemap website downloader

Built after conflicting turnaround times were scattered across more than 150 pages. It turns sitemap URLs into one searchable local copy.

  • Python
  • XML
  • Technical SEO

Tracking QA tooling

Ecommerce tracking audit tool

A Python and Playwright tool that follows an ecommerce journey and records tracking evidence through checkout initiation.

  • Python
  • Playwright
  • Tracking

Writing

Practical notes on search and measurement.

Clear explanations of technical SEO, analytics, and conversion tracking.

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Approach

Clear answers. Practical fixes.

You get a clear diagnosis, a practical next step, and evidence of what changed.

How I work

Contact

Have a website issue to investigate?

Send the website and a short description of what is not working.

Let's talk