I fix conversion tracking that quietly does not work.

I find conversions that are missing, duplicated or recorded incorrectly, so marketing decisions rest on data you can trust.

Services

How I can help.

Three services. Each one ends with evidence of what the platforms actually received.

Ad measurement

Conversion tracking implementation

Set up conversions across GA4, Google Ads and Meta.

  • Google Ads conversions
  • Meta Pixel
  • Meta CAPI

Tracking checks

Tracking audits and debugging

Find missing, duplicated and incorrect events, and verify what the platforms receive.

  • Missing events
  • Duplicate events
  • Payload validation

Website reporting

GA4 and GTM implementation

Build event structures, data layers and measurement configurations.

  • GA4
  • Tag Manager
  • Data layer

Selected work

Tools and test evidence.

Two working tools for finding website issues and checking tracking.

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Tracking QA tooling

Ecommerce tracking audit tool

A Python and Playwright tool that follows an ecommerce journey and records tracking evidence through checkout initiation.

  • Python
  • Playwright
  • Tracking

Technical SEO tooling

Sitemap website downloader

Built after conflicting turnaround times were scattered across more than 150 pages. It turns sitemap URLs into one searchable local copy.

  • Python
  • XML
  • Technical SEO

Writing

Practical notes on measurement and search.

Clear explanations of conversion tracking, analytics, and technical SEO.

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Approach

Clear answers. Practical fixes.

You get a clear diagnosis, a practical next step, and evidence of what changed.

How I work

Contact

Have a website issue to investigate?

Send the website and a short description of what is not working.

Let's talk